B2C site compared to B2Bsite

Companies and individual entrepreneurs involved in e-commerce are operating in three-dimensional environment comprised with ethical, legal and regulatory norms and policies. Failure to comply with these norms may trigger various consequences for business or individual – from forfeiture of merchant account issued by banking institution to lack of customers aware of company’s incompliance or unethical conduct.From the critical perspective, due to the fact that Internet and e-commerce tools enable merchants and companies to adjust online environment on their sites, online companies can utilize this ability to manage ethical, legal and regulatory procedures concerning both customers and businesses (Schneider, 2004). Ethical conduct and procedures are especially important in the B2B framework because businesses selling to other businesses treat their customers more as partners and rely on reciprocal information sharing for developing mutually beneficial partnerships.Because the relationship is more extensive, every time there is an exchange of information or data, it must be meticulously tracked and labeled as general business or confidential as appropriate. B2B businesses must prevent unauthorized access to customer information on their Web sites, and protect the privacy of their customers / partners both technically and legally. Businesses such as Adobe software, many of whose customers are other businesses, accomplish this by having customized pages for each partner which are accessible only through login/password combinations issued by Adobe.In the B2C framework, ethics are important in that they establish and promote the credibility of the business to its online customers. B2C merchants, therefore, also must safeguard their customers’ information, but without the level of customization offered by B2B businesses (Schneider, 2004). For instance, Amazon. com requires a username and password each time a site visitor asks for any type of custome r account information, but they do not offer customized pricing for each customer as a B2B site would.Legal norms and compliance procedures such as liability, contract validity and jurisdiction are equally important in both B2B and B2C frameworks, but they are slightly different because of the varying needs of B2B versus B2C customers. For instance, in the B2B framework the use of multiple networks and trading partners as well as various contacts within trading partner organizations make the documentation of responsibility challenging.Here the use of online enterprise software that tracks activity by individual user through the issuance of multiple usernames and passwords both among different partners and within a partner organization can alleviate this difficulty. Large printers such as Fry Communications, for instance, which print for several different publishers, solve this problem through issuing multiple usernames and passwords under each different publisher’s online acc ount.This allows multiple editors, production mangers and artists to submit work and check the progress of their particular publication at Fry’s various facilities simply by logging in under their companies’ accounts using their individual usernames and passwords. In B2C business relationships, international laws often come into play because of the wide reach that the internet creates. The Internet has few regulations, and its operation is largely left to the free will of the market.It is, therefore, incumbent upon businesses to self regulate their behavior on the internet. One of the better known Internet regulations is the CAN-SPAM Act of 2003 which sets up requirements for businesses that send commercial email, lays out penalties for spammers and companies whose products are advertised in spam, and grants consumers the right to demand that businesses stop spamming them (FTC. gov, 2005).Commercial emails are generally the domain of B2C businesses which usually comply with the terms of the law through posting a compliance statement on their commercial emails and websites, as well making it easy for consumers to remove themselves from the companies’ email databases. There are also gambling laws and laws like the Federal Telecommunications Act and the Computer Decency Act and other laws on child pornography, all of which concern B2C businesses. Similar to ethics, the appropriate behaviors for participants are typically laid out in regulations developed by trade associations, commercial standard groups and the professions.On B2B sites ethics are regulated by mutual formal agreements signed by all partners, while on B2C sites these ethics are governed by user agreements and privacy policies which users must agree to comply with as a condition for using the merchant’s Web site. References Schneider, G. , (2004). Electronic commerce: The second wave (5th ed. ). Boston, MA: Thomson Learning FTC. gov, (2006). Facts for Business. Available at Retrieved Feb 4, 2006

The negative implication of a male nursing stereotype in the profession

Nursing as profession involves the provision of care and support to the sickly, elderly, and the suffering. It is perhaps due to the nature of roles and duties nurses are assigned to in the health care settings that make the profession has become a victim of stereotypes. It is estimated that, over 5. 0% of the registered nurses working in the US are males. Stereotypes can be defined as the generalized perceptions and beliefs which people have about others as well towards objects or issues usually resulting into distortion or simplification of the fact. It can be manifested in the way people react to different situations, as well as towards situations and stimuli. Traditionally in the US, nursing had been a white female dominated profession and any males practicing as a nurse until very recently were considered as impostors and misguided (Bachman, & Panzarine, 1998). This situation worsens depending on the ethnic back ground of the few practicing nurses. Sources of stereotypes differ widely depending on the underlying circumstances but usually they are from the way society was cultured into viewing nursing as a females’ only profession. The stereotypes have a deep root in tradition whereby some roles in the society especially those related to offering care were demarcated for females while those perceived to be hard would be allocated for males (Doona, 1986). Other possible reasons include the kind of skills involved, usually jobs involving skills seen as soft skills in the society call for females and therefore the society naturally expects such tasks as care provision to be taken over by women while all tasks deemed as hard and involving lots skills are deemed as suitable for males (Pursey, & Luker, 1995). The stereotypes in male nursing have had great adverse effects on the profession as discussed following chapters. Denial of equal opportunity to promotion. Due to the stereotyping, males in some quarters have continued to suffer due to lack of recognition when it comes to promotions at work. Even when there are vacancies, males suffer and chances of females filing up those vacancies are usually higher than for men. That is usually is correlated with the existing stereotypes. Discrimination and harassment. Males in the nursing profession are more likely to be discriminated upon due to the fact that they are usually fewer than their female counterparts and therefore do not have the bargaining power. This is worsened by the fact that, the senior management may be entirely comprised of females something which makes it hard for the males to successfully agitate for equal treatment at work. In some cases, actually harassment as well as physical and verbal abuse has been reported. These affect the morale of the male nurses and it is a leading cause of males shunning the profession. Due to stereotypes, males continues to shun the profession thus denying the profession diversification of skills base as well as the opportunity for recruiting self motivated staff. Research has proved that, in fields where a balance in gender exists, there are more likely to be recorded higher incidences of job satisfaction. Nurse shortage. The acute nurse shortage being experienced in the US has to some degree been caused by the stereotypes which make the nursing a predominant female profession. As a result, over half of the population is shut out from the field. Effectively the profession is left with one option of sourcing from only about a half is of the population. This has greatly affected the ability of the profession to meet the public demand of nursing services leading to the government hiring from other countries. Low morale and motivation of practicing male nurses. The stereotypes have contributed low morale amongst male staff. This in turn has had negative effects on the overall job in that less motivated staff is less likely to deliver objectively in their jobs. On the other hand, low morale and lack of motivation amongst male nurses could have a bearing on the number of new males joining the profession since more males than females are likely to learn from the experience of their colleagues and shy away. On the other hand stereotypes make the male nurses to quit the profession for more accommodating professions. This in turn results to shortage of nurses. Conclusion A lot of efforts have so far been initiated to address the above problem but there is still a need for fresh approaches. Possible solutions to the problem of male nurses’ stereotypes should involve the initiation of public awareness programs aimed at educating the society on the needs for an integrated nursing profession in terms of gender balance. There is also a need of career counselors to work towards eliminating the stereotyping of nursing as a female only profession. In practice, there is a need for health care practitioners to shun the habit of overlooking the contribution of male nurses for how the latter are treated could affect how potential male nurses would view the profession. Finally there is a need for more females to take into male dominated fields as this would shun the stereotyping of some professions as females fields and others as males fields.

Save A Girl

Save girls, save the girl child, is a campaign in India to end the gender-selective abortion of female fetuses. Aborting a foetus because it is female is a major social problem in India and has cultural connections with the dowry system that is ingrained in Indian culture, despite the fact that it has been prohibited by law since 1961. In India a strong preference for sons over daughters exists, unlike in Western cultures. Pregnancies are planned by resorting to ‘differential contraception'. Following conception, foetal sex is determined by prenatal diagnostic techniques after which female foetuses are aborted.Social discrimination against women and a preference for sons have been promoted. Pre-natal sex-determination was banned in India in 1994. This act aims to prevent sex-selective abortion. But it is estimated that more than 10 million female foetuses have been illegally aborted in India. Researchers for the Lancet journal stated that 500,000 girls were being lost annually through sex-selective abortions. The dowry system in India is often blamed; the expectation that a large dowry must be provided for daughters in order for them to marry is frequently cited as a major cause for the problem.Pressure for parents to provide large dowries for their daughters is most intense in prosperous states where high standards of living, and modern consumerism, are more prevalent in Indian society. In India, dowry is the payment in cash or some kind of gifts given to bridegroom's family along with the bride. Generally they include cash, jewellery, electrical appliances, furniture, bedding, crockery, utensils and other household items that help the newly-wed set up her home. The dowry system is thought to put great financial burden on the bride's family.It has been one of the reasons for families and women in India resorting to sex selection in favor of sons. Female foeticide has led to an increase in human trafficking. In 2011, 15,000 Indian women were bought and so ld as brides in areas where foeticide has led to a lack of women. Government response to the problem has been known to not have stopped female foeticide from occurring. The existence of several loopholes in the system means the practice of sex-selective abortion continues.An example of one of these loopholes would be on the pretext of checking for genetic disorders in the foetus, who can stop a doctor from examining the sex of the unborn child and informing the parents in secret. Authorities often let the unlawful parents and doctors off with light punishment. Often, when the mothers disobey the husband’s family decision to abort the female foetus and report it to the authorities, the suits are ignored or given a light sentence: The mother is targeted for bearing girls and disobeying the family’s decision to abort the child.She may even lose her job, be expose to constant death threats, and be left with unresolved cases. In addition, others who give birth to girls are prone to violence. Even if she is able to give birth to the baby girls, the family is likely to not report the births and even murder them. The â€Å"Beti Bachao† campaign is supported by human rights groups, non-governmental organizations, and state and local government in India.Beti Bachao activities include large rallies, poster campaigns, wall paintings, billboards, and television commercials and short animations and video films. Some celebrities have become involved in â€Å"Save the girl child† initiatives. Another example of an organization, or campaign designed to help or promote girls right’s and lift them out of poverty is â€Å"Because I am a Girl†. It is geared towards equipping, enabling and engaging girls of all ages to acquire the assets, skills and knowledge necessary to succeed in life.The campaign focuses on inequality faced by girls in developing countries, and promotes projects to improve opportunities for girls in education, medical c are, family planning, legal rights, and other areas. The campaign has reported some success in parts of India. In 2009, it was reported that in Gujarat, rates of female births increased from 802 to 882 for every 1000 male births. India declared the year 2007 as â€Å"Awareness year of female feoticide†. Beti Bachao activities were credited with this improvement.

The Development of a Perfect Process Analysis Essay

The Development of a Perfect Process Analysis - Essay Example The writing of essays depends on the topic of choice and the level of interest. The general writing principles of an essay and academic documentation are vital because it is the basis for effective writing. During the introduction to academic writing, several issues were highlighted that were vital in the development of good essays. My personal writing skills development is integral for both academic pursuit and improvement of essay writing capability. Since joining the university, I have been able to develop my language and writing skills. Initially, the understanding of the various issues of writing was a challenge, but due to openness, I have been able to achieve success in improving my writing skills. During the course, I learned several issues that are integral to the writing process. Among the issues highlighted in the course are the different types of essays that exist in the writing process. There are four main types of essays that could be written namely; expository essay, Narrative essay, argumentative essay, and persuasive essay. The four categories of essay offer a diverse approach to writing which includes the presentation of ideas using different fonts. The expository essay is an essay written to explain or describe the topic. These essays include the presentation of methodologies such as how to replace a bulb or how to do something. The expository essay is common when dealing with the explanation of a process. For instance, when an author writes about an invention and the process that innovation employs, he writes an expository essay. The expository essay includes analyzing a topic and developing a conclusive analysis of the topic. It relates to the narrative essay, but the difference is in the analysis part. Narrative essays employ the use of storytelling techniques. The narrative essay does not try to explain the reason for the occurrence but records the occurrence.

Develop a thesis, or narrowly focused argument on a text Essay

Develop a thesis, or narrowly focused argument on a text - Essay Example Thus, one of the corner stones in his opposition towards oppression of different religious groups is the necessity of separation of Church and state which is seen in the following exemplary quotation: â€Å"true civility and Christianity may both flourish in a state or kingdom† (Williams). In addition to that, the author understands that the issue of religious prosecution is a result of interference of religion into the government. That is why on many occasions he puts emphasis on his ability tot distinguish between the two. For example, while addressing High Court of Parliament he writes: â€Å"your task as Christians is to save the souls, but as magistrates – the bodies and goods, of others† (Williams). Finally, there are numerous occasions where he points out the incompatibility of the religious oppression and adherence to the spiritual principles since the latter are based on peace, while the former promotes war. He makes a rather convincing point showing that prosecution of conscience â€Å"is not required nor accepted by Jesus Christ the Prince of Peace† (Williams). In other words, he suggests that waging a war in order to achieve a unified religious environment is against the very principles of such a peace loving religion as Christianity. Another interesting aspect of the reading in question is the way the author engages various expressive devices in order to convey his point of view. Thus, there are various instances when he uses picturesque comparisons so that the readers could perceive the situation from his point of view. For example, this is how he perceived the victory over religious oppression: men will â€Å"dispel and scatter such fogs and darkness† (Williams). What is more important is that several times in the text, the author engages surrealistic, yet quite expressive images in order to show the real state of affairs in the society, as he perceives it. Here is how he addresses the issue of

Writing Business Letters 1 Essay Example | Topics and Well Written Essays - 250 words - 2

Writing Business Letters 1 - Essay Example In this case, two wrongs would not make a right. It is better for the medical team involved to pursue ways and means of saving the life of the stronger twin than allow the death of both the conjoined twins. The religious position held by the parents of the twins would surmount to double tragedy since it would result to the death of both the twins. It is also in order for the medical fraternity to preserve the right of children by trying to save the life of at least one of the twins. This will be in line with their professional ethics. The religious stance in most of such cases advocates for life rather than death. Therefore, the judges’ decision however moral and legal is also religiously sound. This is because their decision they made echoed the religious principle of saving life. In cases of life and death, preserving life would be more moral and pragmatic. Therefore, the court’s decision in this matter to disregard the parent’s religious opinions is

Discuss the Markets Impact on Ethnicity in china Essay

Discuss the Markets Impact on Ethnicity in china - Essay Example inorities seem to enjoy a pretty harmonious relationship with each other and also with Hans, which is more economically prosperous than the other minorities. But sometimes these social and economic inequalities have led to tensions and violence; China is a booming economy with tensions that have resulted from unequal growth opportunities. Riots in Northwestern Xinjiang, dissatisfaction in Uyghurs etc. show that these minorities are feeling left behind, even though the Chinese economy is prospering because increasingly, the economic opportunities are being taken up by the Han locals or other migrants. This paper attempts to bring out the impact of the markets on the ethnicity in China. During the period of 1970s, China was suffering from the problems of stagnation in the economy, disguised unemployment and low productivity in both rural as well as the urban sector. To overcome these problems, the Chinese government had embarked some programs of economic reforms, as a result of which, the last two decades has seen a remarkable change. The real per capita GDP has seen a more than 5 fold increase, with an annual growth of about 9% (Wu & Song, 2010, p. 2), whereas millions and millions of people have been lifted out of absolute poverty. However, these benefits have not been distributed evenly as a result of which inequality has risen rapidly in the last few years. Gini coefficient, a very popular measure of income inequality, shows that in 1978, China’s gini coefficient measure was 0.317 whereas in 2005 it was 0.449 (Wu 2010, p. 2). It is further seen that the eastern provinces that are nearer to the sea have developed more than the interior western provinces. Again, these reforms have resulted in increased gender wage gap as well as increased urban-rural income gap. (Fazio & Huges, 2004) Minority groups were initially classified on the basis of common territories, language, culture, economy etc. However, many a times, the members of these minority groups did not

The purpose of Criminal Law Assignment Example | Topics and Well Written Essays - 250 words

The purpose of Criminal Law - Assignment Example Antitrust laws are designed to reduce anti-competitive behavior and encourage competition in the market. These laws prevent business enterprises from becoming too powerful to the extent of controlling market prices and restricting entry by other players. However, there are industries and activities that are exempt from the U.S antitrust laws. Labor unions, for example, are exempt from antitrust laws, which make all the activities by labor unions exempt from these laws. Sports as well as healthcare are also exempt from these laws. These exemptions apply because these industries and activities would be negatively affected if they were subjected to antitrust laws (Broder, 2012). Suretyship agreements are legally binding contracts where the signee accepts responsibility for another individual’s obligation. This obligation is often a loan and the signee agrees to pay the loan if the borrower defaults in making payments. A contract of suretyship must relate to the principal contract and the signee must have capacity to contract. The surety is discharged when the principal is discharged from the obligation. These agreements are meant to reduce the risk to the lender in case the borrower defaults in making payments (Kubasek et al.,

Cellular pathology Essay Example | Topics and Well Written Essays - 750 words

Cellular pathology - Essay Example Eosin is orange pink. The morphology of the tissue The morphology of this tissue from a patient with gastritis is that its inflammatory infiltrate is consisted of lymphocytes that appear dispersed with nodular structures. This complication is termed as lymphocytic gastritis where lymphocytes are detected within the epithelia of granular that are a component of the inflammatory disease. Primary gastric lymphomas lead to more severe intra-glandular lymphocytic infiltrate that destroys or partially replaces the structure of glandular continuity. The presence of neutrophils within the lamina propria of the tissue defines the active inflammation in the gastric mucosa. The gastric biopsy sample develops different glands population (mucosecreting mucosa). The minuscule foci of metaplastic cells may occasionally be encountered in the foveola epithelium, but the overall appropriate glands’ density is not affected. There is also the gastric atrophy that involves the loss of the appropriate glan ds. This occurs where metaplastic glands hence developing a new commitment replace the native glands. The replacement leads to fewer structures of glands. The pathogenesis of the organism demonstrated by the Giemsa stain Modified Giemsa stain is used to identifying the pathogenesis of the organism with the gastritis infection. The organism has been found to be frequently associated with H. Pylori (Helicobacter pylori) that is a negative bacillus. In this histological examination with the Giemsa recognises H. Pylori as curved, short and spiral bacilli located on the surface of epithelial in the layer of mucus of gastric mucosa. Though the diagnosis appeared very slow in sensitivity and specificity, the organism seemed to be originating from H. Pylori in single bacilli of mild colonization. The patient who originally detected to have chronic active gastritis in

Khattam-Shud and IT Essay Example for Free

Khattam-Shud and IT Essay Two villainous characters of two different children novels with the genre of science fiction appear evilly as expected. Their manifestation signifies those of the dark force which seems to be wicked all throughout the story. These two are Khattam Shu of the novel Haroun and the Sea of Stories, and IT in the novel A Wrinkle in Time. Khattam-Shud is the leader and cult master who is also known as the Prince of Silence and the Foe of Speech. Her character suggests complete demolition of all stories composed and told in the existing world of great stories which makes the Gupees live in harmony and hope. Khattam-Shud’s existence is somewhat alike to IT which motivation is to ruin the world full of happiness and efficiency by putting war all over. IT is such a telepathic brain with no body but can still make commands and can dominate the world through his telepathic ability. Both want to tame their own world in two different ways. Khattam is a picture of loneliness being so silent while IT views himself as the happiest sadist as he is happily aggravating the Camazots. As we compare IT’s sadistic act with Khattam-Shud’s dominion, we can say that the former is much more cruel than Khattam-Shud as the latter do not invoke aggressiveness. On the contrary, the passiveness of Khattam-Shud is still convincingly wicked as he wanted to disrupt the existing Sea of Stories which makes Haroun and all of the Gupees enjoy. IT on the other hand is forcefully taming all of the Camazots as the fulfillment of his central idea with the use of his nastiness. Hence, the quiet act of Khattam-Shud and the cruelty of IT are still acts of wickedness because they are both trying to conquer and dehumanize their own world. R E F E R E N C E S L’Engle, M. (1962). A Wrinkle in Time. New York: Farrar, Straus Giroux. Rushdie, S. (1990). Haroun and the Sea of Stories. New York: Viking Books Publishing.

Construction (Design and Management) (CDM) Regulations 2007

Construction (Design and Management) (CDM) Regulations 2007 The 2007 Regulations The key aim of CDM 2007 is to incorporate health and safety into management of all construction projects as well as to encourage everyone else in the project to give a combined effort to: Improve the planning and management of projects from the very start Identify risks early on Target effort where it can do the most good in terms of health and safety Discourage unnecessary bureaucracy. The drafters stated goal to remove useless bureaucracy is a definite advance on previous regulations such as manual paperwork that contributes little to risk management and such a waste of resources (according to the ACoP) may prove to be a distraction from actual business leading to risk reduction and risk management. The removal of requirement for a designated planning supervisor and the introduction of the CDM coordinator role is also seen as a positive step by most people. The clients role CDM 2007 stipulates that clients must not â€Å"appoint or engage a CDM coordinator, designer, principal contractor or contractor unless he has taken reasonable steps to ensure that the person to be appointed or engaged is competent† and must then ensure that they co-operate and co-ordinate their efforts. The Approved Code of Practice contains detailed information on the process and procedures that may be followed when determining the competence of the various post holders mentioned above. Clients are expected to make appointments to the above roles at the first opportunity in order to contribute to risk reduction throughout planning stages. It is generally accepted that impractical deadlines as well as failure to assign adequate funds are regarded as two major factors leading to poor control or increased project risk. As such, clients need to consider all resources such as staff equipment and time required for planning and conducting the work correctly when making appointments and inform prospective candidates accordingly. For all construction projects, CDM 2007 says the client needs to: Appoint the right people: competent designers and builders with sufficient resources, who are members of a reputable trade association Allow adequate time; rushed projects are unsafe, poorly planned and poor quality Provide adequate information to their teams, to enable them to design and plan a structure that is safe to build, safe to use and safe to maintain Ensure they communicate and cooperate with their teams throughout the project, especially during the design stage when issues such as buildability, usability and maintainability of the (finished) structure are up for discussion Ensure suitable management arrangements, using practicable risk assessments and workable method statements Make sure adequate welfare facilities are provided on site before work starts Ensure workplaces are designed to comply with the Workplace (Health, Safety and Welfare) Regulations 1992. For construction projects that must be notified to the HSE under CDM that is, any project scheduled for more than 30 days or involves more than 500 days of work when all workers time is totalled the client also needs to do the following: Appoint a CDM coordinator to advise and assist on CDM duties (but note that CDM 2007 does not require the CDM coordinator to supervise or monitor work on site) Appoint a principal contractor to plan, manage and coordinate construction Ensure the principal contractor produces a construction phase health and safety plan outlining the key arrangements so as to ensure work is carried out safely and without risks to health; work should not start on site until there is an adequate plan Keep the health and safety file: at the end of the project, the CDM coordinator should hand over the health and safety file to the client (ideally at the topping-out ceremony). The file is a record of useful health and safety information to assist the client in managing risk during maintenance and repair, additional construction work, or even demolition. It should be kept safe (preferably in the building), made available to anyone who needs to alter or maintain the structure, and kept up to date as circumstances change. Coordinator role According to L144 Approved Code of Practice to CDM 2007, the critical role of a CDM coordinator is to reduce risks of being hurt on construction sites. The client has to ensure that a coordinator is appointed up to the end of construction phase of that venture, although the actual company/individual carrying out the role can change. Where no such appointment is made, the client themselves will be held to take on the role of CDM coordinator and accordingly will have to abide by duties imposed in regulations 20 and 21 concerning the CDM coordinator. The duties of the CDM coordinator are to: Give suitable and sufficient advice and assistance to clients to enable them to comply with their duties; Notify the HSE about the project; Co-ordinate design work, planning and other preparation for construction where relevant to health and safety; Identify and collect the pre-construction information and advise the client if surveys need to be commissioned to fill significant gaps; Promptly provide in a convenient form to those involved with the design of the structure and to every contractor who may be or has been appointed by the client, such parts of the preconstruction information that are relevant; Manage the flow of health and safety information between clients, designers and contractors; Advise the client on the suitability of the initial construction phase plan and the arrangements made to ensure that welfare facilities are on site from the start; and Produce or update a relevant, user friendly, health and safety file suitable for future use at the end of the construction phase. Duty details The CDM coordinator is required to help the client to develop an appropriate management arrangement, and needs to advise clients on adequacy of appointed management. There are a number of issues that require consideration including ensuring that: The client is aware of their duties and understands what is expected of them; The principal contractor has been given enough time to plan and prepare for the work; Suitable arrangements are in place for developing the plan to cover risks that arise as the work progresses; The principal contractor has made arrangements for providing welfare facilities on site from the outset; and The PC has prepared a construction phase plan that addresses the main risks during the early stages of construction. When they work on notifiable projects, all contractors must: Check the client is aware of their duties under CDM 2007 and that a CDM coordinator has been appointed Check the CDM coordinator has notified the HSE about the project before work starts Cooperate with the principal contractor in planning and managing work, including agreeing on site rules and reasonable directions Provide details to the principal contractor of any subcontractors they engage in connection with carrying out the work Provide any information needed for inclusion in the health and safety file Promptly inform the principal contractor of any problems with or concerns about either the initial or construction phase health and safety plan Promptly report to the principal contractor any injuries, accidents, occupational diseases or dangerous occurrences. Clients are required to make available project related all health and safety information to the coordinator so that this may be passed onto prospective contractors and designers. A comprehensive list of information is given in the ACoP as an appendix. The information required includes details of the project and the management arrangements, along with information in respect of hazards such as location of utility services, information on existing structures and ground conditions. The principal contractors role Once appointed on a notifiable project, the principal contractors duties are to: Plan, manage and monitor the construction phase in liaison with all contractors and subcontractors Prepare, develop and implement a written construction phase health and safety plan and site rules; the initial plan should be completed and in place before the construction phase begins Ensure that all contractors and subcontractors are given copies of, and made aware of, their relevant parts of the plan Make sure there are adequate welfare facilities on site from the start of the project and that they are maintained and kept clean throughout the construction phase Check the competence of all appointed contractors and subcontractors Ensure everyone on site has a health and safety induction and receives any additional information, instruction and training deemed necessary to undertake their work in a safe and healthy manner Consult all workers on site regularly, ensure the site is secured at all times and Liaise with the CDM coordinator about any ongoing design work. Appointing the coordinator CDM 2007 requires appointment of coordinator to occur at earliest once the preliminary designs or related groundwork for construction project has started. Clearly, appointment of the coordinator will require some form of judgement to be made in terms of whether or not a project is likely to be notifiable. As soon as is practicable is not defined, but the ACoP requires the coordinator to be in a position of aligning health and safety aspects of designs and recommend compatibility and suitability of this design work. In accord, the coordinator needs to be appointed before any major detailed design is worked on. This major detailed design is considered as the preparation for early concept of both implementation and design during strategic briefs (typically Stages A and B of Royal Institute of British Architects plan of work stages). The reason for this is that as a project progresses the level of difficulty for making changes increases which would reduce risks. The coordinator can company or an individual or appointed independently or a combination with other roles (such as project manager or designer). However, the ACoP states that where roles are combined and performed by a single individual, it becomes critical for the CDM coordinator to have adequate independence for carrying out tasks in an effective manner. This can often be the case for larger projects, where tasks may be ‘shared out, but in these circumstances, it is significant to ensure that coordinators duties are clearly laid out and discharged. Assessing competence As with other appointments, coordinators competence must be assessed. As well as the necessary technical expertise, the coordinator will require sufficient social skills so as to promote cooperation between project designers and others. In particular, the ACoP highlights that the coordinator needs sufficient knowledge of: Health and safety in construction work; The design process; and The importance of co-ordination of the design process. The level of education needs to be germane to the project and the client has to consider complexity and size of construction project as well as the type of risks that may emerge. The coordinator does not necessarily have to be a designer, but they do need to have sufficient knowledge of design process so as to better analyse health and safety implications of it. Appendix 4 of the ACoP provides guidance as to the assessment process for both organisations that may be acting as a coordinator, as well as individuals within the organisation or who are acting in a stand-alone capacity. Typically, the evidence needed to demonstrate competence will include: The number of persons engaged in the project who have passed a construction health and safety assessment (eg CITB Construction Skills); Evidence of health and safety knowledge (eg NEBOSH Construction Certificate); Membership of professional bodies with level of membership commensurate with the complexity of the construction project; Evidence of continuing professional development; and Evidence of experience in the particular type of work to be undertaken. The designers role The designers duties according to CDM Regulations are to: Inform the client of client duties under the CDM Regulations and the requirements of the accompanying ACoP (this is still the case under CDM 2007) Ensure the design considers the need to avoid foreseeable risks to construction workers and others affected, such as cleaners (still the case under CDM 2007 and the ACoP) Combat at source risks to the health and safety of construction workers and others affected (still the case under CDM 2007 and the ACoP) Give priority to control measures that protect all on site not just individuals (still the case under CDM 2007 and the ACoP) Ensure that the design includes adequate information about construction site hazards (still the case under CDM 2007 and the ACoP) Cooperate with the planning supervisor and with other designers (not the case under CDM 2007 and the ACoP, as the planning supervisor role has now been replaced by the CDM coordinator, whose main role is to provide the client with a key project adviser on construction health and safety risk management matters; hence the designer needs to liaise with the CDM coordinator as well as with other designers). The importance of the designers role in terms of the ability to design out hazards from the start of any project (risk elimination/avoidance) and the need to specify the use of safer materials and construction methods. The designers role is also important to design the building/structure to be safe to use and maintain and also to provide fundamental information that is to be included in health and safety plan as well as in file. In all construction projects, designers are required to reduce hazards risks during the design stage and present sufficient information regarding effectively combating the remaining (foreseeable) risks. While, for all notifiable projects, designers also have to check that the client has knowledge of their duties under CDM 2007 and also that a CDM coordinator has been timely appointed and provides required information for health and safety file. In line with CDM 2007, designers are not responsible for providing information on unforeseeable risks which cannot realistically be anticipated simply fromdesign brief. Designers are not instructed specify construction methods however, they may do so in cases where the design requires particular construction sequence as well as in cases of a competent contractor requiring such information. Designers also do not have to practice health and safety management functions as they are exercised by contractors or others neither do they have to be concerned in relation to trivial risks. Everyone elses roles Anyone else on site, who doesnt fall into the categories above listed so far, must check their own competence, assist others and organize their work in order to make sure that health and safety of all construction workers and others (such as members of the public) who may possibly be affected by their work activities. Also, they need to report evident risks and follow through requirements laid out in Schedule 3 (workplace inspection reports) and Part 4 (health and safety duties on construction sites) of CDM 2007 for any work under their control. They also need to apply general protection principles as specified in Schedule 1 to the Management of Health and Safety at Work Regulations 1999 (Management Regulations) when carrying out their duties. The principles of protection listed in the Management Regulations should be used by all dutyholders under CDM 2007 and direct how they identify and implement precautions necessary to control construction and demolition risks. The principles are: Avoiding risks Evaluating those that cannot be avoided Combating the risks at source Adapting the work to the individual, especially in the design of workplaces, the choice of work equipment and the choice of working and production methods, with a view to alleviating monotonous work and work at a predetermined work rate, and to reducing their effects on health Adapting to technical progress Replacing the dangerous with the non-dangerous or the less dangerous Developing a coherent overall prevention policy which covers technology, organisation of work, working conditions, social relationships, and the influence of factors relating to the working environment Giving collective protective measures priority over individual protective measures Giving appropriate instructions to employees. However, it is worth mentioning there here there is no explicit mention of the issue and use of personal protective equipment (PPE) anywhere in general principles of protection, reinforcing the view that PPE is not an acceptable control measure but merely a barrier (often temporary) between people and hazards. Issues with Coordinator The CDM coordinator should advise clients on carrying out competency assessments. But frequently the CDM coordinator is appointed at the same time as the principal contractor and often it is the same company. Clearly some earlier advice would be useful to the unsophisticated client when choosing the CDM coordinator and the CDM coordinator should be appointed before anyone else is engaged. In reality, only an appointee can know whether they have the necessary skills and expertise to be truly competent and the client may not have asked about competence in the tender documents. While appointees can be asked to give warranties as to their competency, capacity and resources, these are of little use if there is an incident, a delay or a prosecution. In addition, companies will often put forward their best people to win the contract, but those people might not end up actually doing the work. One way to safeguard against this is to include clauses in the contract of appointment specifying minimum qualifications/competencies/experience levels, or even naming key people. The planning period CDM 2007 requires clients to allocate enough time before construction starts in order to facilitate the planning and preparation. As part of the preconstruction information that clients must provide to the contractors they appoint, they must inform them of minimum time beforehand the construction phase that is basically plans the preparation of construction work. Some standard construction contracts require this CDM planning period to be stipulated in the contract but this is still not common practice. In many cases, the clients lack of knowledge means they are not specifying any planning period and simply giving an end date for works to be completed. Clients are obliged under CDM to provide the â€Å"pre-construction information† that is, information they have already or what is realistically attainable. This might include information about the existing site and structures, including location of services, storage of hazardous materials or the presence of asbestos. Where the information is vital to planning works safely (a ground survey, for example), frequently the client might not already have this information but it would be reasonable for them to obtain it. Uncertainty as to whose responsibility it is to provide reasonably obtainable material can lead to contractors taking risks where timescales are tight. In cases of gaps in information, it may be the clients task to make sure that they present information, but it may be the contractors who are contractually obliged to obtain it. Unsophisticated clients might not have the information, they may not seek the advice they need and they might not want to pay for additional surveys. If clients get the issue of information requests sorted out early on, as part of the procurement or tendering process, they can minimise the risks of a contractor delay. If principal contractors get the issue of information flow sorted out early on, they will minimise the risk from being surprised by site hazards and may even impress the client with their efficiency. However, over the last six months (and even under the old CDM Regulations), a different approach has been common. The principal contractor is frequently required to take the risk of commissioning surveys and to obtain other relevant information which, in many cases, the client should already have. In addition, clients who are tenants of a site will not always seek information from the land or building owner, or tell the principal contractor to ask the owner for further information. Though managing things in this old way is contrary to the spirit of CDM 2007, it should not be problematic so long as the information is actually obtained, collated and provided to the relevant parties early enough to allow for the planning and preparation of the construction works. However, where timescales are tight, risks are likely to be taken which could jeopardise delivery dates as well as profit. Costs of CDM 2007 Implementation HSCs Construction Industry Advisory Committee (‘CONIAC) suggests that the most optimum manner of delivering change is to revise CDM Regulations 94 and also the CHSW Regulations 96 along with supporting ACOP. Such decision reflects experience from past corrective attempts that draw on productive aspects of these measures and is regarded by the construction industry as an acceptable response that adequately addresses the many questions raised, whilst, holding on to commonly accepted principles of CDM Regulations 94 putting into action provisions of TCMS Directive and including Better Regulation principles. Collective costs of implementing CDM Regulations 07 have been anticipated between  £1.0 and  £2.8 billion while, quantified benefits such as safety benefits and productivity improvements are expected within  £1.96 to  £5.9 billion. However, the estimated health and safety benefits are uncertain. Moreover, it is improbable for them to smaller than the figure included within general estimate as health benefits are not quantified. Additionally, the costs to familiarisation CDM Regulations 07 with clients have not been estimated as the number of clients per year is not recorded. However, it is reported that annually 65% of clients are classified as â€Å"repeat clients† and are also assumed be involved in five projects per year while, remaining 35% clients are the only ones involved in single project. Out of which 70% are classified as â€Å"commercial clients†. Supposing client familiarisation with CDM Regulations 07 takes up to eight hours while, receiving an average client wage and a supposed 100% compliance (an unlikely eventuality), then, the present cost of familiarisation is around  £57 million. The objectives that must be met on any construction project such as quality, cost and time objectives can be listed as major priorities. However, the key to achieving these objectives is usually the strength of the relationship with the client. This requires a sound understanding of their requirements. Construction companies tend to not work with a client if the relationship is anticipated to be adversarial and instead choose to work as collaborative partners in order to achieve successful project outcomes. It is also important to establish a strong and effective project team by choosing people that are well suited to the specific project. This needs very careful consideration in relation to complex projects, such as the Olympic Park development. Previously, relationships between designers, engineers and quantity surveyors were often adversarial, while, successful projects require the team members to work in a collegiate fashion with mutual respect for one another so that they can each perform at their best. The ‘Constructing Excellence agenda has not been sufficiently embraced by the industry as a whole, although there are some good examples of projects that have successfully adopted the initiatives. For instance, private construction companies have embraced ideas such as standardisation to drive down cost and increase value. There have also been similar initiatives in the public sector. A good example is the MODs Single Living Accommodation Modernisation programme (‘SLAM) which sets out to upgrade the worst service personnel accommodation by 2012. In light of these positive examples, it is possible for the industry as a whole to adopt better practice and achieve greater success. Indeed, there are considerable financial pressures on projects in the current downturn and so it is imperative that more efficient methods are adopted to provide better value for money to clients. Adopting smarter ways of working makes it possible to reduce construction costs by 20-30% and not by cutting the contractors margin which is usually counter-productive and does not yield significant savings in any case. Real savings can be achieved by standardising construction and simplifying the procurement process. Under control The CDM Regulations 2007 establish a clear procedure for managing health and safety risk on construction sites. Prior to adoption of latest regulations, the HSE held a very constructive dialogue with the industry over a period of six years, which has meant that they have quickly received tacit acceptance. Construction companies have implemented initiatives to bring about behavioural and cultural change with respect to health and safety. For instance, there are ‘incident/injury free policies on our which have been taken up by others. More can be done by the industry as a whole and it is important to share ideas on best practice. There are various initiatives that the HSE have been engaged with recently, such as worker involvement, site induction training and supervisor competency. The HSE is much maligned in the press but that emanates from peoples misunderstanding of its role. The first aspect to note is that HSE is not accountable for prescribing how activities should be conducted. In fact, the onus is on the individual or organisation carrying out such a task to undertake their own risk assessment to determine the safest method of working using the available guidance from bodies such as the HSE. The HSEs purpose is to administer health and safety law and regulations and it has an enforcement role where there have been breaches. In light of the risks highlighted by the recent crane collapses, the Tower Crane Action Group has consulted widely and has published excellent guidance, which is available on the Strategic Forum website. Similarly, the HSE produce excellent best practice guidance notes, which are available to down load on their website. The guidance is aimed at various types of business, although sadly it is not always being followed. Had the HSE guidance on running a hair salon been followed, for example, then the recently publicised incident of a hairdresser disfiguring a customer with toxic hair products could have been avoided. Additionally, organisations are not properly addressing occupational health hazards. Three thousand people a year die from occupational health issues and scores of people suffer from illness and disability Conclusion Under the predecessor to CDM, the principal contractor was seen by the HSE as being in control of the whole construction site. But in practice, there were often difficulties controlling the entire site, and in particular in supervising subcontractors or the clients nominated subcontractors work. This is still difficult to manage, and particularly where there is no contractual right to restrict attendance on site. Clients own contractors will often turn up on their sites while principal contractors are supposed to be in control. Utilities companies or other contractors may have separate contracts with the client and the principal contractor will have to deal with these in addition to agreed site procedures and the existing programme. In contract, a client can allow the principal contractor to control access to the site for all subcontractors and also require any subcontractors to carry out detailed supervision of their workers. In some cases, a site lease may even be appropriate. The client has to carry out competency checks on any contractors they instruct before appointment. In the contracts, it is also possible to specify who should carry out continued monitoring on the site to inform the client about ongoing competence, to restrict entry to the site or to restrict contractors ability to tender for future work. The ACoP clarifies that it is the clients duty to perform practical steps for ensuring suitable management arrangements carry out their duties throughout the construction project by in such a manner as to preclude risks to health. This is in addition to the duty to ensure that principal contractors prepare a construction phase plan that complies with CDM 2007 as well as welfare installations that would be adequate throughout construction phase. Clients arent required actually to manage the works but they do have to check that all management arrangements are appropriate and are being followed though from the initial stages of project. The ACoP specifies that they are allowed to rely on advices of a competent CDM coordinator for making judgments as to the adequacy of the management arrangements. Clients also need to be careful to not take an active role in managing construction works because CDM 2007 places liability on those who control or run the manner in which construction projects are carried out. Similarly, principal contractors need to make it clear who is carrying out the detailed supervision and whether they have control over the subcontractors activities on site if they are to seek to take advantage of the ACoPs advice that principal contractors do not have to undertake the responsibility of detailed supervisions of the contractors work. In summary, the management arrangements that can be detailed in the contract include: Control over the site Control over subsubcontracting without notification Ongoing competency checks Levels of detailed supervision required of subcontractors The time allowed for planning and preparation The arrangement for communicating among the dutyholders and reporting to the client The provision of pre-construction information and reasonably obtainable information The format and quality of information for the health and safety file The provision of the construction phase plan and all updates to the client (and cdm coordinator). The more that is set down in the contract, the less likely any of the duties are to fall between the stools of the dutyholders. Increasing the level of detail in the contracts can help to safeguard all parties against delays caused by incidents or regulatory breaches (which can often wipe out the profit on a project). It can also be useful in removing uncertainty which in turn could help to prevent accidents or even reduce the need for any of the parties to develop a defence to a charge under health and safety legislation. References (2007). CDM UPDATE: After a long consultation the new CDM regulati

The History Of Incidental Advertising Exposure Psychology Essay

The History Of Incidental Advertising Exposure Psychology Essay Following the suggestion, the effects of incidental advertising will be examined in terms of implicit memories (cognitive responses), emotions and attitudes (affective responses) and consideration set (behavioural responses). The endogenous variables consist of factors that, as consumer traits, affect the whole advertising response process. Among various factors, involvement and cognitive style were two principal psychological variables that influence consumers incidental ad processing, while gender was considered an important demographic variable. Comparing to the meta-analytic model, we choose to introduce two new variables that were never been tested in the context of incidental advertising: gender and cognitive style. III.2. Incidental advertising exposure Ferraro, Chartrand and Fitzsimons (2005) define incidental exposure as an automatic processing of visual brand information while conscious attention is directed elsewhere. Vanhuele et al. (2005) talked about focal versus non-focal attention in the case of visual perception. Focal vision is restricted to 1,5 to 5 degrees from the current point of focus. To define it, Shapiro (1999) suggests that while a person spotlights conscious attention on a primary task, other information that is not attended to can be processed. This nonconscious, incidental exposure often occurs without explicit memory for advertisement, product, or marketing stimuli and can affect persuasion. Scholars call incidental advertising by preattentive advertising (Droulers, 2004, Yoo, 2005, Adams, 2007). This preattentive processing can be distinguished from attentive processing in individuals lack of awareness of the stimuli, deficit of a speci ¬Ã‚ c goal for the process, inability to control the process, and att ention resources not required for the process. More speci ¬Ã‚ cally, preattentive processing occurs when an individual is preconscious exposed to stimulus in his peripheral  ¬Ã‚ eld of vision (e.g., banner advertisements) while focusing his attention on a primary task (e.g., reading an article on the web) (Ruy and al, 2006). In the field of advertising Shapiro, McInnis and Heckler (1997) were the first to propose the incidental exposure paradigm where they stipulate that subjects are directed to focus their attention on primary task, thus reducing the resources accessible to process secondary information bordering the primary information. In most cases, the secondary information is located to the left or the right of the primary information and is described by its distance (in degrees) from the primary information (parafoveal is 1.5-5 degrees from the attended information, peripheral is greater than 5 degrees) (Janiszewski, 1988). Attentional resources available for processing the secondary information are limited, so secondary information cannot be explicitly recognised-memory traces for this information are unlikely to be strong enough to be restored during a direct search for memory. When reading a newspaper, subjects are inable to recognise having previously seen the ads, Janiszewski (1988) has shown , however that this exposure can boost a consumers liking for the ads and brands. Some marketing studies have investigated conditions that facilitate processing of secondary information (Janiszewski, 1993), the effect this processing has on the comprehension of focally attended material (Janiszewski, 1990), and why this processing affects ad attitudes (Janiszewski, 1993, Shapiro and McInnis, 1992). Prior research has attributed incidental advertising exposure effects to perceptual fluency arising from a feature analysis that occurs during exposure (Janiszewski, 1993; Shapiro et al., 1997). It is necessary to review the process by which preattentive processing may facilitate individuals responses. Two underlying mechanisms have been suggested: feature and semantic analysis. Both analysis mechanisms during preattentive processing will be briefly discussed: Feature analysis: Perceptual fluency asserts that when exposure leads to a memory trace for the perceptual features of the stimulus (e.g., shape and brightness), the features of the stimulus are more easily processed on a subsequent occasion. Without explicit memory for having just seen the stimulus, this ease in processing is misattributed as an increase in familiarity and/or preference for the stimulus (Bornstein, 1989). Perceptual fluency may be ascertained as the ease of processing the perceptual features of a stimulus (Jacoby and Kelley, 1987). Prior exposure is thought to create a feature based representation of the stimulus in memory, with the result that processing of the stimulus on subsequent encounters is facilitated and experienced as subjective ease. Shapiro, McInnis and Heckler (1997) indicate that the effects of incidental ad exposure on stimulus-based judgements (attitude judgements made in the presence of an ad or brand) are due at feature analysis that occurs during processing (Janiszewski, 1993). This processing allows secondary information to subsequently be perceived more easily and hence thought to be more familiar, evaluated more highly. When a person builds a mental representation of a distinguishing item, any ensuing processing takes place faster and, in many situations, lets the messages give the impression more appealing and accurate than they would be if they were crucial or perturbed to process (Reber and Schwarz, 1999). Furthermore, Bornstein and DAgostino (1994) construed the likeability of more readily accessible information conceding to a cognitive perceptual fluency/misattribution model, whereas Winkielman and Cacioppo (2001) suggest a hedonistic fluency model that ascertains constructing smoothly positive affective responses toward fluently processed stimuli. Referring to hedonistic fluency, gracious and affirmative emotional responses happen in consequence of the fact that accustomed stimuli frequently signify a harmless situation, successful. Recognition generates good feelings and comprehensible interpretation attends to positive mood. Janiszewski (1993) further leads the hemispheric approach to the branch of incidental advertising exposure and discerns that abonded verbal messages are more persuasive when they emerge on the right side of the chief area, but they convince inferior to visual cues if they are located on the left. Rendering to Janiszewski (1993) explanations of secondary messages are actuated chiefly by feature analysis, which contains the recognition and processing of the perceptual features of the stimulus in the subconscious mind (Shapiro, 1999). Therefore, when both test and visual stimuli appears to the left of focal point, viewers brains naturally accredit more capacity to treat the visual cues, which commences in higher acquaintance and likeability for the visual messages during ensuing confrontations. However McQuarrie and Mick (2003) found that incidentally exposed with ads figures produce more favourable attitudes and improved memory, whereas Clark and Brock(1994) declare no significant effects of images in ensuing processed ad warnings, along with greater attitude alterations after the exposure to peripheral verbal warnings (Acar, 2007). Semantic analysis: Although perceptual fluency relies on the encoding of feature information during exposure, an analogous process may occur if incidental ad exposure involves the processing of semantic information (Shapiro, 1997). A study by Whittlesea (1993) shows that fluency effects can instead beyond instances of perceptual processing by demonstrating that semantic processing can lead to feelings of conceptual (vs. perceptual) fluency. Whittlesea (1993) suggests that conceptual fluency will affect any judgement regarding a stimulus that relies on conceptually based processes, such as decisions of semantic relatedness. It was mentioned previously that perceptual enhancement may be used as a criterion for determining inclusion in a consideration set. The predominant theory accounting for this facilitation effect suggests that contextual scene information activates a schema for the theme or gist of a scene prior to object identification. The activated schema in turn creates expectancies about what objects are likely to be present. These expectations facilitate object identification (Shapiro, 1997). Di pace et al. (1991) found incidental semantic priming effects after 200milliseconds but not after 2,000 milliseconds. This supported their notion that automatic, non intentional semantic processing of parafoveal information is very short lived (Shapiro, McInnis, Heckler, 1997). In his research, Shapiro (1999) concludes that ad information can undergo a semantic analysis during incidental exposure. Advertised products can more easily take advantage of this analysis when they are depicted in a consistent scene. When advertised products are depicted in this fashion, incidental ad exposure leads to conceptual fluency effects, exerting unconscious ad influence during consideration set formation. When a product is depicted by itself, unconscious ad influences rely on a feature analysis that occurs during exposure. This analysi s creates perceptual fluency effects. The results of experiments in Shapiros (1999) study showed that subjects in the context condition had greater levels of unconscious ad influence and those in the no context condition. This demonstrated that semantic relatedness between the product and other contextual ad information affects differentially the likelihood that the products name would be activated in memory, and, thus, the likelihood that the advertised product would be included in consideration set. This suggests that semantic processing of contextual ad information is what accounts for the context facilitations effects. In our work, we refer to one of the major theories that explain the effects of incidental advertising which is the theory of Zajonc (1968) called  «mere exposure and subconscious processing ». In fact, Zajonc (1968) defines the mere exposure effect as the observation that « mere repeated exposure of individual to a stimulus is a sufficient condition for the improvement of his attitude toward it ». By mere exposure is meant a condition which just makes the given stimulus attainable to the individuals perception. It arises when repeated or single exposure to a stimulus, even in the absence of acquaintance, results in the formation of a positive affective reaction to the stimulus (Zajonc, 1968). In another side, Janiszewski (1993) defines mere exposure to a brand name or product package as the process that encourages a consumer to have a more favourable attitude toward the brand, even when the consumer cannot recollect the basic exposure. This theory is interesting for our study as Zajonc (1968) found that as number of exposure increased, so too did the favourable evaluations. Bornstein, Leone and Galley (1987) have approved these effects when participants are aware as well as not of the presence of stimuli. Further, Ye and Raaij (1997) suggested another definition of mere exposure as they claim that the mere-exposure effect in the absence of awareness represents implicit memory. Mere exposure is the formation of a positive affective reaction to repeated or single exposure to a stimulus, even in the absence of awareness. Bronstein (1989) reveals that research on the influence of repeated stimulus exposures has demonstrated that preferences can be formed without an accompanying awareness of the preference formation process. Thus, there was a positive affective reaction to the previously presented stimuli (as assessed by their preference judgements) in spite of the fact that these stimuli had not been perceived consciou sly. Another major theory that explains the effects of incidental advertising is the theory of hemispheric processing styles. In reality, many a myth has advanced around the brains asymmetry. The left cerebral hemisphere is supposed to be the calculatedly logical, verbal and governing half of the brain, while the right is the utopian side, emotional, spatially aware but suppressed (McCrone, 2000). Recording to this theory, the human visual system is organized as stimuli located within the individuals field of foveal vision, roughly 1.5 degrees to the left or right of the current field of focus are initially sent to the right hemisphere for processing, and stimuli placed to the right hemisphere for altering, and stimuli placed to the current field of focus are originally sent to the left hemisphere. This theory suggests that summing information to support verbal claims in an advertisement may influence the subconscious processing of the claims. Janiszewski (1990) affirms that processing st yle refers to the procedure or process each hemisphere uses when attacking to achieve a task. Hemispheric resource theory predicts that the availability of resources to form a memory trace of the outputs of a feature analysis may be sensitive to an activation created by the feature analysis its self. To apprehend the effects of incidental exposure to advertising, Janiszewski (1990) recommends the cooperative interaction model which is based on two hypotheses that affect directly to the problems of a dual strategy processing system. The first is that the brain is reciprocal, parallel processor-each hemisphere has its own independent bank of resources and each hemisphere is able of involving concurrently in multiple operations (Janiszewski, 1990).The second assumptions that the hemispheres collaborate cooperatively (Allen, 1983).The assumptions of the cooperative interaction model can be applied to anticipate how nonattended material might intercede with the apprehension of an unattended verbal messages (Janiszewski, 1990).The model is based on capacity theories of attention ( Broadbent 1971; Kahneman, 1973) as well as on general models of information processing, in which motivation, competence and opportunity factors affecting message processing are synthesized (MacInnis and Jawor ski 1990). A key belief underlying these theories and models is that the attentional faculty (or processing capacity) that is accessible to a consumer at a distinct point in time is limited, and that the part that is designated to the stimulus studied is a function of both exogenous (opportunity) and endogenous factors (motivation and ability). The autonomy versus cognition mediation controversy has come to an impasse and has been surpassed by the rise of perceptual fluency as a popular account of the mere exposure effect. Consistently, Wang et al. (2002) found that placing a brand name to the right of attended pictorial information should send it to the less activated left hemisphere, where it will receive a greater degree of subconscious processing than if sent to the right hemisphere. The possibility that placement influences evaluation of a peripherally placed stimulus stems from the hypothesis that the hemispheres have different processing styles. The differential competency of the left and right hemisphere for forming a mental representation of a stimulus during a preattentive processing has a direct implication for our understanding of one potential benefit from manipulating the location of the incidental ads. Thats why we adopt this theory. In fact, referring to the works of Janiszewski (1988, 1993, and 1999) we suppose that ads were more liked when placed in the left, as opposed to the right, visual field because this draft encouraged the viewer to use the holistic processing resources of the right hemisphere to initially. This theory is very ancient, many researchers adopted it and even neuroscientists have supported it. Neuroscientists affirmed, in fact, the distinction between the processing that occurs in the right hemisphere and left hemisphere. In this study we stipulate that incidental ads placed in the left were more liked. III.3. Implicit memory One of the important cognitive responses are memories. A large number of studies have studied memory for advertisement. Yoo (2005) revealed that prior literature in memory research suggests that when consumers are exposed to an advertisement, multiple representations of the advertisement are encoded in memory. In this study, we give a great importance in studying the memory. In fact, to understand how unconscious advertising affects consumer preference, it is first necessary to understand something about how consumers think. But previously marketing studies examining memory for advertisements have relied approximately wholly on examining effects contingent on explicit memory retrieval. In psychology, memory is an organisms ability to store, retain, and recall information. Kronlund, Whittlesea and Yoon (2001) define memory as the commander of all acquired human behaviour, containing speech, conceptual apprehension, skilled activities, social interactions, and consumer preferences. In another side, neuroscientists define memory as the retention of learned information, the acquisition, storage and retrieval of information. To achieve a true understanding of any aspect of human behaviour, it is therefore essential to have an effective theory of memory. In fact, extant literature offers strong evidence that product judgement and brand choice decisions are often influenced by information retrieved from memory (Alba and Hutchinson, and Lynch, 1992). One type of memory that emerges from an exposure event is explicit memory (Yoo, 2005). At the time of exposure, a depiction of the information is encoded in memory and is correlated with a spatio-temporal context that attaches the information to the exposure incident. This memory depiction is attributed to as explicit memory, as known as episodic memory. Explicit memory is characterised by a persons conscious recall of the event and replies what he or she remembers about the event (Lee, 2002). Its also, characterized by a respondents conscious recollection of the preceding exposure. Thus measures of explicit memory make direct reference to the past exposure, and suspects are interrogated to demonstrate what they can remember about the prior event (Yoo, 2007). In fact, Bertrand and Girardi (2007) reveal that explicit memory codifies information on autobiographical events, moreover knowledge of facts. Its creation builds upon cognitive processes of the evaluation, conflicting and assum ing type. Implicit memory has an unintentional and impulsive attribute, and its formation and recall are not entirely dependent on the aptitude of having or attaining knowledge of cognitive processes (Lee, 2002). Cooper and Schacter (1992) defined implicit memory as nonintentional, nonconscious retrieval of previously acquired information and is demonstrated by enhanced performance on tests that do not require conscious recollection of the past. Explicit memory: on the other hand, requires intentional, conscious recollection of the past. The difference between implicit and explicit memory in terms of nonconscious and conscious retrospection is enigmatic because these states of consciousness loss accepted defining criteria. However, the term implicit memory was formulated by Graf and Schacter (1985), with attributing to the phenomenon of remembering without awareness (Lee, 2001). Implicit memory is analyzed to be revealed by relief in tasks that use memory whereas explicit memory is affirmed by straight testing memory (Jacoby, 1991). This memory is unallied of cognitive resource, acts constantly and inevitably whether we are paying a lot or a little attention or even no attention at all, and i s able of attaching emotional meaning to anything that it perceives (Heath, 2007). Our interest to study those memories comes from the fact that Shapiro, McInnis and Heckler (1997) advice that the presence of unconscious processing would be indicated by two measures: (1) implicit memory for the object brand names (2) no manifestation of explicit memory of the target ad (Yoo, 2005). Berry and Dienes (1993) affirm that in the case of incidental advertising, contextual knowledge is acquired through implicit attaining processes which concede complicated information about the stimulus environment to be without intention or awareness. They supplementary propose that incidentally acquired contextual knowledge forms a highly robust, instance based and implicit memory for context. The favour of implicit learning is that permits more information to be acquired than is possible through consciously linked channels. The capital advantage of implicit learning is that it may allow cognitive systems to memorize more information about stimuli than can be processed through consciously controlled channels (Lewicki et al., 1988). Jacoby and Dallas (1981) define the facility with which a person recognise the physical characteristics of a stimulus as perceptual fluency and is identified to be enhanced through preceding exposures. Especially, empirical proof from implicit memory research arrays that prior exposure to a target of ten benefits task performances such as lexical decision, word completion and anagram solving that involves the identification of the perceptual features of the target (Lee and Labroo, 2002). They reported that conceptual fluency eases consideration-set membership and memory based-choice as the result of extended accessibility of the brand in memory (Lee, 2002, Nedungadi, 1990, Shapiro, McInnis and Heckler, 1997) and they lead to the apprehending of the processing fluency model by showing that conceptual fluency influence judgements, too. Enhanced performance has been examined even when respondents are not aware of their having been exposed to the information earlier. Enhanced performance as the termination of preceding exposure recommends that people have memory of the exposure event, even though they may not consciously remember it. This enhancement reflects implicit memory of the event and is often mentioned to as priming. According to the cue accessibility hypothesis, an emotion may effect ones evaluations of ad stimuli because materials stored in memory that are conforming that emotion state will be more available, and consequently more likely to come to mind then they would at another time. Current findings in the mere exposure literature show that perceptual fluency is positively valenced, thus peoples assessment of an object grows as it becomes perceptually more fluent. Extended literature has displayed that the level of attention in encoding does not affect implicit memory but actively influences explicit memory. Schacter (1987) check out numerous alternative theoretical clarifications of such dissociations. One explanation, the activation view, holds that implicit memory performance rests on concepts that are briefly activated in memory due to the antecedent exposure (Yoo, 2007). One of the theories conducted in the field of neuroscience is the competence hemispheric theory. This theory recommends that memory traces are essential to bring the order in which material is presented. The right hemisphere has a more accurate performance of sequentially presented events because it does not commonly essay to reconfigure information as does the left hemisphere (Janiszewski, 1990). The left hemisphere sounds more able to process written or verbal ads, where as the right part of the brain triumph at visual ads. Janiszewski (1990) support Friedman and Polsons matching activation hypothesis and suggests that the greater activation of the right (left) hemisphere during the processing of attended pictorial(verbal) information should improve processing of supplementary material represented within the left(right) hemisphere provided that the material in opposing hemisphere can be treated by that hemisphere. During preattentive processing, if individuals bank only on perceptual fluency (feature analysis), their responses should be independant to the advertisement message, if indeed the individuals are knowledgeable only of features (e.g. size, color) in print advertising. However, if semantic analysis is possible, cognitive responses may implicitly embody the advertisement message, such as a brand name or impressive message cues, even though individuals do not explicitly remember them. Sine this research predicted that semantic analysis is also struggled during preattentive processing, it is anticipated that individuals have implicit memories of print advertisement message as a result of preattentive processing. Processing a print advertisement in a preattentive way will notify the brand delineated within the advertisement and thus construct an implicit memory trace for the brand, even though an individuals explicit memories for of the advertisement will be at levels no greater than thos e awaited by chance (Raman and Leckenby, 1998). Based on the above discussion and the results of anterior studies, the first hypothesis is suggested: Hypothesis 1. Incidental processed advertising is more likely to generate implicit memory than that expected by chance. III.4. Emotional responses Until now, there is no scientific and precise definition of the term emotion. In colloquial language, the term is used to refer to feelings and moods and also refers to the way these are expressed both in behaviour and bodily answers (Kandel; Schwartz and Jess ell, 2000). The Longman Dictionary definition of emotion is strong feeling (e.g. anger, fear, joy) usually incorporating physiological change (1984). Further, according to the complete Oxford English Dictionary, in a psychological classification the term emotion refers to a mental feeling or affection (e.g.: of pleasure or pain, desire or aversion, surprise, hope or fear, etc.) as distinguished from cognitive or volitional states or consciousness also abstr feeling as distinguished from the other classes of mental phenomena (OED, 1994 version). Far from the traditional approach to the study, the cognition accentuates information processing of view that has generally excluded emotion. In contrast, the recent emergence of cogniti ve neuroscience as an inspiration for understanding human cognition has stressed its interaction with emotion. An understanding of human cognition requires the consideration of emotion. Research in neuroscience has resulted in a definition that is distinct from feeling. In contemporary neurological research, emotions are unconscious processes, occurring in the inner and most primitive parts of the brain. Damasio (2003) have written that emotions play out in the theatre of the body so by contrast feelings play out in the theatre of the body. To understand the effects of incidental advertising on emotion we refer to the works of neuroscientists. In fact, decision neuroscience offers the commitment of deepening our understanding of emotion and decision making in a number of ways. Neuroscientists like Damasio and Le Doux have shed a great deal of light on the critical roles that emotion plays in the brain (Damasio, 1994; Le Doux, 1996). Le Doux (2002) claims that emotion can be defined as the process by which the brain determines or computes the value of stimulus. Other aspects of emotion than duplicate from this computation (Meyer-Dinkgrà ¤fe, 2007). In his book, Descartes Error, Damasio declares that the French philosopher may have blow when he came up with his famous dictum, I think, therefore I am. Had Descartes understood the central role that emotions play in the workings of the m ind, he may well have written, I feel, therefore I am (Plessis, 2005). Damasio (1994) can be trusted with initiating modern thinking about how emotions are processed. He uses the concept of a limbic system in the mammalian brain, a construct developed by MacLean (1952) to represent the original mammalian brain, which lies beneath the more recently developed neo-cortex. He shows that activity in the proto-self always anticipated activity in core consciousness. This therefore means that emotions and feelings are always formed pre-cognitively (Heath, 2007). The role of emotion in mental processes is a matter of fervent reflection, where Damasio (1994) argues for strong, but not unique, role for emotion within an exhibited nervous system in general. In particular, the research reviewed above confirms that ads victoriously appealing to the emotions are better remember than their cognitive cousins, although very little is known about the mechanisms supporting the formation of the emotional memories and their effects on consumer choices (Palessman, 2005). It is so important to differentiate between the affective responses toward the stimulus and the global feelings. In this context, emotion represents specific feeling states at the time of incidental exposure. This goes with the definition of Batra and Holbrook (1987) who have distinguished emotional reactions from subcategories of affective responses toward the advertisement. We have also to distinguish emotion from moods. Different to moods, emotions are more stimulus particular (Cohen and Areni, 1991) and emotions may fluctuate highly in their intensity level. Thus, emotions may impact the effectiveness of print ads differently than do moods (Mherabian and Russell, 1974). As there is a delay between the incidental advertising exposure and subsequent brand choice, memory processes ought to be important in determining the effectiveness of particular kinds of advertising. We will examine in the experimental part the critical link between emotion and memory and look how this argues strongly for a dynamic understanding of the way emotion works as we process advertising. The findings of Percy (2003) suggest that in addition to the words and visual images, we also store the emotions that are present at the time so when we recall that event, the emotions associated with it are also recalled whether we are conscious or unconscious of those feelings. Memory in particular, has been studied in terms of its relationship to affect by a number of researchers (Batra and Holbrook, 1987). Hall et al. (2006) stipulate that emotionally arousing the scenes are better remembered than neutral one so emotion has an impact of the memory formation. Events associated with emotions were found to be more memorable. Canli et al. (2000) have found that amygdala activation reflects moment-to-moment subjective emotional experience that this activation enhances memory in relation to the emotional experience and that this activation enhances memory in relation to emotional intensity of experience. They discover also that memory for emotional stimuli and experiences varied the sexes; women seem recalling emotional autobiographical events than men, produce memory with greater emotional intensity in response to cues. Always referring to neuroscience, it has been known for some time that the amygdala is a key brain region for the formation of emotional memories. Cognitive neuroscientists have begun recently to illuminate the psychological and neural mechanisms underlying emotional holding of past events (Percy, 2003; Plessis, 2005). Emotion-memory interactions occur at several stages of information processing. By adopting the perspective of neuroscientists, we struggle to forward our understanding of the link emotion and memory. LaBar and Cabeza (2006) reported that emotion has authoritative influences on learning and memory that comprise multiple brain systems engaged in at different stages of information processing. Further witness of the link between emotion and memory was provided by Ashby et al. (1999). They found that positive affect of individuals facilitates the reinforcement of long term memory as it systematically influences performance on many tasks; their new neuropsychological theory postulate that accounts for many of these effects by assuming that positive affect is associated with increased brain dopamine levels. For Jacoby (1991), recognition memory is treated as dual process that includes recollection (a conscious, controlled process) and familiarity (an unconscious, automatic process). The dual process model stipulates that, for recognition, recollection acts as a discrete state and familiarity can be vi

Out of the Darkness: Female Genital Mutiliation Essay -- Womens Righ

Since the 1790s, women have been struggling to overcome the confines imposed on them by dominant patriarchal societies. (Andrea and Overfield 257). Much advancement has been made as women have continued to bring to light their views and ultimate demand for equality with respect to their male counterparts (Andrea and Overfield 260). Despite how far they have come, feminist today find themselves combating the violation of women’s rights regarding the cultural tradition of female circumcision, which some feel is more appropriately referred to as female genital mutilation (FGM) (Johnsdotter and Ensà ©b 30). Millions of women and children have been and continue to be subjected to the barbaric act of FGM, which not only leaves their bodies disfigured, but carries lifelong significant health risks and in some cases even ends in death (Morrison 125, 128). After researching a multitude of documents and case studies regarding the practice of FGM, it is evident that feminist are war ranted in their alarm and even disgust, when faced with the knowledge that this practice is continuing to be uph...

E-commerce :: essays research papers fc

TABLE OF CONTENTS   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Page 1. Summary  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3 2. Introduction  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3   Ã‚  Ã‚  Ã‚  Ã‚  2.1 E-commerce consumer behaviour model   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3 3. Intervening Variables  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5   Ã‚  Ã‚  Ã‚  Ã‚  3.1 Customer service  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5   Ã‚  Ã‚  Ã‚  Ã‚  3.2 Advertising  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   9 4. Conclusions  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   13 5. Bibliography   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   14 6. Appendix A – Growth in Web advertising in millions of dollars per year  Ã‚  Ã‚  Ã‚  Ã‚   15 7. Appendix B – Consumer Information Processing Model of Choice  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   16   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1. Summary   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This report presents briefly the generic e-commerce consumer behavior model. Its task is to show different ways the companies may use to win a customer and increase their profits concentrating on â€Å"intervening variables† represented in the model as far as E-commerce is concerned. The work is divided into three main parts. The introduction leads in the reader into general consumer behavior model. The main part concentrates on vendor controlled techniques of reaching clients and keeping them with the company and in the end it’s summing up the figures in the conclusion section. 2. Introduction   Ã‚  Ã‚  Ã‚  Ã‚  The omnipresent nature of the internet and its universal access makes it an excellent platform for communicating more effectively with customers. To become a successful e-business initiative the company has to figure out how to lure costumers first and how to keep them without relaying on face-to-face interactions further. For marketers, the consumers are the natural starting-point for all decision-making. The consumers are at the centre of everything the marketing-oriented company does or plans: presumably, therefore, understanding how people think and behave in purchase situations is essential to the success of a company. It is impossible to predict all clients’ decisions but knowing the e-commerce consumer behaviour model enable the firm to increase its sales together with reducing the retailing costs.   Ã‚  Ã‚  Ã‚  Ã‚  2.1 E-commerce consumer behaviour model   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Economists tell us that people buy in order to maximise utility and obtain â€Å"best value for money†. Marketers tell us that the decision-making process is not necessarily based on economics. In fact, very few people consistently buy the cheapest version in the product class. The model shows us that final customer decision depends on three factors:   Ã‚  Ã‚  Ã‚  Ã‚  - Independent variables, the company cannot control or influence o  Ã‚  Ã‚  Ã‚  Ã‚  Personal characteristics such as: age, gender, education, ethnicity, lifestyle, psychological, knowledge, values, personality o  Ã‚  Ã‚  Ã‚  Ã‚  Environmental characteristics such as: social, cultural, legal, institutional, governmental - Intervening variables, the company can control and influence o  Ã‚  Ã‚  Ã‚  Ã‚  Stimulated by market such as: price, brand, promotions, advertising, product quality, design o  Ã‚  Ã‚  Ã‚  Ã‚  E-commerce systems such as: logistic support (payments, delivery), technical support (web design and content, intelligent agents, security), customer service (FAQs, e-mail, call centres, one-to-one contacts)

Martin Luther King Jr. Essay

Two of his accomplishments were the Montgomery Bus Boycott which ended racial segregation starting with Rosa Parks being arrested for not giving up her seat on the bus which was illegal due to racial segregation laws. Qualities that made him a great leader was that he had the ability to shape a vision that was compelling enough to make others believe in it and participate in it. He had a strong system of values and morals. He was also courageous, decisive, bold, and strong. The path that led him to being a great leader started when he became a pastor. Afterward he became a civil rights activist, a humanitarian, and was involved in the African-american civil rights movement. Qualities of Martin Luther King Jr that I would want to emulate would be having the courage to stand up for what I believe even if it meant being hated by many people. Ultimately he was courageous enough to die for what he believed and I would hope to want to do the same if I truly believed in something that much. A world leader that I think was bad for their followers is Fidel Castro. Qualities that made him a bad leader was that he was power hungry and did whatever he wanted to retain that power even if included suppressing his own people through violence. He exerted power over others by using brutal punishment if people did not obey his every command. He used coercion in order to rule. He also used his position as president to withhold resources from his people. His leadership skills that contributed to bad results were using brute force  and severe punishment to gain control over his people. He would use firing squads to prove his severity when punishing those who stood up to him. References Fidel Castro’s greatest atrocities and crimes – Introduction | Babalà º Blog. (2014, June 7). Retrieved January 26, 2015, from http://babalublog.com/fidel-castros-greatest-atrocities-and-crimes/ Martin Luther King Jr. (2015). The Biography.com website. Retrieved 05:43, Jan 25, 2015, from http://www.biography.com/people/martin-luther-king-jr-9365086.

Cybercrime technology Essay

People rationally choose to participate in criminal   acts;  in order to   prevent these acts from occurring people need to know that consequences will outweigh the benefits. If people believe that the consequences outweigh the benefits t hen they will   freely choose not to participate in the criminal behavior. On the other hand the positive   school of criminology believes that individuals participate in crime because of forces beyond individual control and relies on the scientific method to prove   it s theories (Cullen & Agnew, 2006  ). Individuals should not  be held solely responsible for their actions   because not everyone is rational. Outside factors can play an important part in determining one‟s participation in crime. Now that we have exami ned the two most   dominant schools of criminological theory we can examine how two theories, self –  control and routine activity, have been applied to the study of cybercrime and cybercrime victimization. Self – Control  Theory  One general crime theory that has been applied to the study of cybercrime is  self –  control theory. Self –  control theory was first proposed by Travis Hirschi and Michael Gottfredson in their 1990 publication A General Theory of Crime  . Self  Ã¢â‚¬â€œÃ‚  control theory   beli  eves that criminal motivation is rampant, but that people act on this motivation only when they possess low self  Ã¢â‚¬â€œÃ‚  control   (Cullen & Agnew, 2006)  . This paper will discuss the   basic elements of self –  control theory, as well as research that has provided eviden ce to   support the validity of this theory. Then this section will review empirical studies that have applied self  Ã¢â‚¬â€œÃ‚  control theory  to the stu  dy of cybercrime and cyber victimization  and   will dis  cuss the benefits  of applying this theory to the study of cyberc  rime. Cybercrime 28 In their book, A General Theory of Crime , Travis Hirschi and Michael Gottfredson describe the major characteristics that define individuals with and without self – control (1990). Individual‟s with low self – control are â€Å" impulsive, insensitive, physica l (as opposed to mental), risk –  taking, short sighted, and nonverbal, and they will   tend therefore to engage in criminal and analogous acts .† (Hirschi & Gottfredson, 1990) People with characteristics of low self –  control may be more likely to participate in  deviant acts because they want immediate gratification. As compared to individuals who lack self –  control, individuals with self –  control are able to delay immediate gratification   and are more likely to be vigilant, emotional, verbal, and long –  term orientat  ed (Hirschi &   Gottfredson, 1990). Individuals who possess characteristics of self –  control may be better   able to appreciate the consequences of participating in   deviant acts and have the control  necessary to delay their gratification. In conclusion, those who lack self –  control are more   likely to possess characteristics such as impulsivity a  nd short –  sightedness, that make  crime and its immediate gratification more attractive to them, as compared to those who possess characteristics of high self –  control such   as being cautious and long –  term   orientated.   This brings up an important question, does an individual‟s level of self –  control   develop over time or is someone born with one level of self –  control that remains the same  throughout his or her lifetime  . According to Hirschi and Gottfredson individuals are  not  born with one certain level of self –  control,   rather   they learn self –  control most often   through their parents (  Hirschi & Gottfredson, 1990  ). An individual does not have only   on  e  level of self –  control, as they grow older they may develop a different level of self –  control then when they were younger. However, they do suggest that, â€Å"†¦individual Cybercrime 29  differences may have an impact on the prospects for effective socialization† ( Hirschi & G  ottfredson, 1990  ). For example, individuals with mental health problems may have a higher probability of not being effectively socialized. The authors believed that self –  control is learned through life, but especially while you are a child. The authors   al  so addressed why some individuals possess characteristics of self –  control. They suggest that individuals develop characteristics of self –  control as a result of   their upbringing (Hirschi & Gottfredson, 1990). While   parents do not intentionally  teach   their c  hildren  to not have  self –  control, the authors  suggest that â€Å"  in order to teach the child   self –  control, someone must (1) monitor the child‟s behavior; (2) recognize deviant behavior when it occurs; and (3) punish such behavior†¦all that is required to activat e the   system is affection for or investment in the child  .† (Hirschi & Gottfredson, 1990) They   suggest that a deficiency in any one of these categories will inadvertently allow the child to develop characteristics of low self –  control (Hirschi & Gottfredson , 1990).   Characteristics of low self –  control can be the result of ineffective parenting. Low self –  control makes crime more attractive to individuals who possess learned characteristics such as impulsivity and lack of responsibility. Good parenting is impo  rtant in developing   individuals who possess high levels of self –  control, however good parenting can only   occur if parents care about their children and are able to monitor, recognize, and effectively punish their children for deviant behavior. Self  Ã¢â‚¬â€œÃ‚  control theory  has been the subject of many empirical studies, which have   attempted to test the validity of the theory in explaining crime (Pratt & Cullen 200 0; Pratt, Turner & Piquero 2004; Perrone, Sullivan, Pratt, & Margaryan 2004 ; Turner,   Piquero, & Pratt 20  05; Reisig &Pratt 2011;   Deng & Zheng 1998 ) . In 2000, Pratt and